Case Study: For a bank: An innovative approach

Outside-in and not inside-out: A small case study Look at this a new angle. A bank is trying to cross-sell most of its products to high-valued customers and has failed miserably. Its employees are over-worked and have a low-morale; bottom line has taken a hit; and the company is thinking to shed some weight. In this case, what is the non-traditional approach that this bank Bank Co. should take? Here are some ten steps that the bank can see to boost its bottom line: Involve customers in decision-making abilities, and also during the product launch for a new geography. This…