Cost Per Action

On costs incurred in digital marketing

Digital marketing during the proliferation of the internet involves certain parameters. The notable ones are CPV, CPC, CPA, CPL, CPM, CPS. Here is some food for thought for the same-

  1. CPV- Cost Per View is the average cost associated for any internet user to view a particular internet link or file.
  2. CPC- Cost Per Click is the average cost associated for a customer for clicking on a particular link. Google Ad Words use them.
  3. CPA- Cost Per Action is determined when a user creates an action like submission of his personal details or comment on a link. Any translated action, even a like in the Facebook is associated with a cost.
  4. CPL- Cost Per Lead is the average cost associated for a internet consumer to determine the amount invested to generate a particular lead. A lead is a qualified prospect.
  5. CPM- Cost Per Mille comes from the Latin word ‘mille’ that means thousand. It denotes the average cost associated for a thousand leads at one go, and the price associated after that.
  6. CPS- Cost Per Sale is the average cost associated for a single sale of an item. For e.g., the sale involved for a particular e-commerce item.
  7. CPI- Cost Per Index is the average cost associated with a particular index matching.
  8. CPK- Cost Per Keyword is the average cost associated with the users searching a particular keyword.
  9. CPC- Cost Per Campaign is the total cost associated for driving a digital campaign.
  10. CPA- Cost Per Associate is the average cost associated with associates for a particular digital campaign.

These parameters can determine the cost associated with the internet consumers.

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